About UPENDS

UPENDS is a global vape brand founded in 2019, focused on delivering innovative and user-friendly vaping solutions to adult smokers worldwide.

As a sub-brand of ALD Group Limited, UPENDS specializes in the design, development, and worldwide distribution of vape devices — including disposable vapes, open pod systems, and closed pod systems. Our products are built by a team of vaping industry veterans who believe in vaping’s role in reducing the use of combustible tobacco.

We invest more than 8% of annual sales revenue in R&D, supported by 300+ senior engineers and international ISO-certified manufacturing centres. Our production capacity exceeds 100 million units per month.

Our Vision & Mission

Vision: To become a world-leading vape brand.
Mission: Innovation-Driven · Consumer-Oriented · Environment-Friendly.

UPENDS in New Zealand

UPENDS is available in New Zealand through authorised retailers. We are committed to responsible retailing and strict age verification.

Important: You must be 18 years or older to purchase vaping products. Vaping products contain nicotine, which is highly addictive. Keep out of reach of children and pets.